San Francisco: Google-owned YouTube has announced to end the lower-cost subscription plan ‘Premium Lite’, after piloting it for two years in select countries.
In an email to customers, the company announced it will no longer offer ‘Premium Lite’ after October 25 this year reports ‘The Verge’.
“We’re writing to let you know that after October 25, 2023, we will no longer be offering your version of Premium Lite,” YouTube wrote in the email. “While we understand that this may be disappointing news, we continue to work on different versions of ‘Premium Lite’ as we incorporate feedback from our users, creators, and partners,” it added.
YouTube’s ‘Premium Lite’ plan, which costs $7.39 per month was first introduced in select European countries in 2021, including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden, and offers ad-free viewing across YouTube’s spectrum of apps and formats.
However, it does not include Premium’s other features such as offline downloads, background playback, or any YouTube Music benefits, the report said.
Existing ‘Premium Lite’ subscribers will soon be forced to choose between watching YouTube with ads and upgrading to the more expensive YouTube Premium, which includes YouTube Music.
The removal comes only a few weeks after YouTube Premium raised its individual plan prices for the first time, with the plan now starting at $13.99 per month.
Meanwhile, family plans increased to $22.99 per month late last year. Meanwhile, YouTube has announced a new feature for its short-video-making platform ‘Shorts’ that will allow users to leverage artificial intelligence (AI) tools to create videos.
The feature called — ‘Dream Screen’, expected to roll out early next year, will allow users to create an AI-generated video or image background just by typing in what they want to see.
Next Story:
-
No Change In Gold Prices In Hyderabad Today
The gold rates today stable in Hyderabad on 19 April, 2026. Going by the rates today, the price of 10 grams of 22-carat gold is Rs. 1,42,800 while the rate of 10 grams of 24-carat gold is at Rs 1,55,780.
-
Youth Commits Suicide Under suspicious circumstances
Suryapet / Hyderabad, April 18 (Maxim News): A young man died after hanging himself from a neem tree under suspicious circumstances on Saturday morning at Anantaram Adda Road in Penpahad Mandal of Suryapet district.
-
Private Bus Catches Fire In KPHB, Passengers Escape Unhurt
Hyderabad, April 18 (Maxim News) A major fire broke out in a private travel bus in the KPHB on Friday night, triggering panic among passengers. However, alert staff ensured that all 20 passengers were safely evacuated before the flames spread, averting a major tragedy.
-
Hyderabad: Father, 2-Year-Old Die in Road Accident
Hyderabad, April 15 (Maxim News): A horrific road accident took place on the Outer Ring Road in Hyderabad. A father and his two-and-a-half-year-old son died after being hit by a tanker that was watering trees.
-
Elder Brother Kills Younger Brother in Chaderghat
Hyderabad, April 15 (Maxim News): A brutal incident took place in the limits of Chaderghat police station in Hyderabad. An elder brother murdered his own younger brother. Geographic Reference
Now you can get the latest stories from Hydnow every day. Click the link to subscribe. Click to follow Hydnow’s Facebook page and Twitter and Instagram