San Francisco, Nov 4: Google AdSense, the popular advertising platform, has announced that it will transition from pay-per-click to a pay-per-impression model, meaning publishers will get paid every time an ad is displayed.
The company expects these updates to go into effect early next year, and these changes will not require any action from publishers.
“AdSense will soon transition from primarily paying publishers per click to the display industry standard of paying per impression,” Google said in a blog post.
“This update will provide a more uniform way for paying publishers for their ad space across Google’s products and third-party platforms, helping them compare with other technology providers they use,” it added.
The tech giant also noted that this change will not influence the type or quantity of ads publishers can display on their websites.
Google also updated AdSense’s revenue-share structure to provide a consistent way for publishers to compare the differing fees across the various technologies they use to monetize.
Previously, the Google AdSense network processed fees within a single transaction. The company is now splitting the AdSense revenue share into separate rates for the buy-side and sell-side.
“For displaying ads with AdSense for content, publishers will receive 80 percent of the revenue after the advertiser platform takes its fee, whether that be Google’s buy-side or third-party platforms,” according to the company.
For instance, when Google Ads purchases display ads on AdSense, Google Ads will retain an average of 15 percent of advertiser spend.
There are variations because Google Ads does not take a fixed, per-impression fee, as many advertisers choose to pay based on user actions, like a click or conversion, the company explained.
Overall, publishers will continue to keep about 68 percent of the revenue. When advertisers use a third-party platform to purchase display ads on AdSense, publishers will keep 80 percent of the revenue after the third-party platform has taken its fee.
The State government headed by Chief Minister Revanth Reddy is likely to table a “White Paper” on the State’s financial position in the House in the current Assembly session.
Komatireddy Venkat Reddy took charge by performing special pujas in his chamber on the 5th floor of the Secretariat on Sunday morning.
Chief Minister Revanth Reddy reached Yashoda Hospital and visited former Chief Minister K.chandra Sekhar Rao on the 9th floor. He inquired about his health.
Telangana CM Revanth Reddy has ordered an inquiry against the police officers attached to the BRS party. On the other hand, there is a possibility of a massive transfer of IPS in a day or two. It seems that the intelligence officers will report to the State government after the completion of the internal inquiry.
The gold prices in Hyderabad on 10 December 2023 has been slashed. Going by the rates today, the price of 10 grams of 22-carat gold stands at Rs. 57,150 with a fall of Rs. 550 while the rate of 10 grams of 24-carat gold is trading at Rs. 62,350 with a fall of Rs. 600.